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Acquisition Campaigns: Integrated Approach with Lead Nurturing
We participated in an online radio show interview yesterday sponsored by the Sales and Lead Management Association (SLMA). There was another guest on the program as well — Jeff Ogden, President of the...
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Re-inventing Corporate Business Strategy — Pitney Bowes and Xerox
I was interested to read about two large companies that are launching new services that create efficiency for both consumers and businesses — and are completely new ventures from their traditional...
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Avis — Integrating Marketing Efforts
Much has been written about using multiple channels to communicate with customers and prospects. I normally discuss the use of multiple direct marketing channels — how to use email marketing with...
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